Elsebeth’s ability to point the creative process in the right direction before
the creative process even begins, has served her well. It has led to awards and promotions, but more importantly, results. And it has inspired her to
start BRANDINGETC here in the Hudson Valley.

In the last 20 years, she has worked at some of the industry’s greatest
agencies – Ogilvy & Mather and Ammirati & Puris among them – where she
had the good fortune to work on extraordinary clients like American Express,
IBM, MasterCard, Microsoft, and Labatt Breweries.

Now she applies this experience and passion where it counts – on her own
clients. She works independently and collaboratively with a team of like-minded colleagues creating strong brands and strengthening existing ones. She takes great pleasure in solving clients’ branding and communication problems and watching them succeed.