ADVERTISING
HP Integrated Campaign
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Technology is always a great challenge as you are often selling software, a platform, a concept versus an actual physical product. So, what do you show? The solution: With the explosion of data, as Meg Whitman said “the internet of things”, data was and still is becoming a bigger and bigger part of how we do business. Is it a threat?
What if we turn it into an opportunity! |
IBM PartnerWorld Campaign
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This $15 million international campaign targeted “IBM Business Channel partners” — individuals who sell IBM products but don’t work for directly for IBM. The campaign featured real partners who used PartnerWorld to go further with e-business. The campaign significantly increased awareness of IBM’s Channel support which was of major strategic importance, as the Channel audience delivers over 40% of IBM’s total revenue.
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Hospital for Special Surgery Campaign
A specialized hospital deserves an ad campaign to match.
This was a series of full-page spreads that caught the
attention of frustrated patients with debilitating conditions,
using famous movie titles to portray them as heroes.
This was a series of full-page spreads that caught the
attention of frustrated patients with debilitating conditions,
using famous movie titles to portray them as heroes.
DHL
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Working on the DHL account the assignments were varied — from high-impact inserts and promotional items for Fashion Week. I always welcomed the challenge to come up with a fresh way of using the colors red and yellow.
Would you like to see more? |
Misc. Single Page Ads
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Targeted to specific audiences, these ads hit critical "pain points" for the target audience.
Exterminators: this biting ad tells the facts on how DuPont’s Advion carries a “reduced risk” for humans yet is a lethal product for fire ant colonies. PR professionals: convey how to prepare visually rich results and custom presentations. |
