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ADVERTISING

HP Integrated Campaign

Technology is always a great challenge as you are often selling software, a platform, a concept versus an actual physical product. So, what do you show? The solution: With the explosion of data, as Meg Whitman said “the internet of things”, data was and still is becoming a bigger and bigger part of how we do business. Is it a threat?
​What if we turn it into an opportunity!

IBM PartnerWorld Campaign 

This $15 million international campaign targeted “IBM Business Channel partners” — individuals who sell IBM products but don’t work for directly for IBM. The campaign featured real partners who used PartnerWorld to go further with e-business. The campaign significantly increased awareness of IBM’s Channel support which was of major strategic importance, as the Channel audience delivers over 40% of IBM’s total revenue.
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Hospital for Special Surgery Campaign

A specialized hospital deserves an ad campaign to match.
 This was a series of full-page spreads that caught the 
attention of frustrated patients with debilitating conditions, 
using famous movie titles to portray them as heroes.

DHL

Working on the DHL account the assignments were varied — from high-impact inserts and promotional items for Fashion Week. I always welcomed the challenge to come up with a fresh way of using the colors red and yellow.
​Would you like to see more?

Misc. Single Page Ads

Targeted to specific audiences, these ads hit critical  "pain points" for the target audience. 
Exterminators: this biting ad tells the facts on how DuPont’s Advion carries a “reduced risk”
for humans yet is a lethal product for fire ant colonies. 
​PR professionals: convey how to prepare visually rich results and custom presentations.




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  • WORK
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    • EDUCATION
    • FASHION
    • RETAIL
    • INVESTMENT BANK
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  • ABOUT
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  • CONTACT