I ♥ DIRECT MAIL
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BRANDINGETC
2020 Holiday Mailing |
It was an opportunity we couldn't pass up. It was the year 2020 after all. Clients and friends received a bonus with the BRANDINGETC holiday card. Well wishes were printed on an eyeglass / monitor cleaning cloth. It's clear how much we appreciate our relationships.
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AMH
High Impact Fall Away Box |
For a piece of industrial equipment that's a workhorse in a warehouse storage facility, a workhorse of a direct mail piece was needed. This multi-paneled high-impact fall away box contained not only a handy tool but packed in a lot of content as well.
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American Express Black Card Membership Invitation |
What do you send someone who already has everything? This very question was asked when this piece was designed for the exclusive American Express Black Card. The first in a series of mailings aimed at a select group of small business owners contained a custom CD holder which housed a special invitation and the marketing material. The response rate was nearly 10%. Not bad considering the annual fee was $2,500.
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American Express Black Card Follow-up Invitation |
This high-end piece was sent to non-responding small business owners. The best way to illustrate the value of the card was to provide a sample itinerary of one of the cities the prospects may frequent on their business journeys. This sample trip to Milan was accompanied by a CD of Italian Opera to bring the experience to life, harkening back to the previous mailing with the CD holder. The client was ready to sing an aria with a response rate of 3.75%.
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DHL Direct Mail |
What better way to capture the attention of prospective importers than a phrase book with “pain points” translated into other languages. The conversion rate (80%) far outperformed the overall direct mail average for the entire campaign. |
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Labatt Direct Mail |
An imaginary spokesman named “Alex” was invented to generate a dialogue with the 20-something demographic in Canada. Alex was a bored Labatt worker, reaching out to people his age, integrating information about beer along with product offers in the dialect of his peers (while sober, that is). Alex encouraged recipients to write-in to help squelch his boredom and, of course, to build content for future publications.
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