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BRAND IDENTITY
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I was fortunate enough to find Elsebeth through a mutual connection and asked for her support in my first book launch — a very significant development for me and a personally-relevant project. I enjoyed working with her so much, that I engaged her again to create a second iteration of my website to support my consulting business which I launched in early 2012. She built on the original imagery in an innovative way and extended the identity she created for my book into a fresher look for my business. And, as always, a real pleasure to work with!” MaryLee Sachs founder CEO | CMO, Changing MO LLC
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THE BRIEF
Create a brand from scratch that felt "fresh" and tied in with MaryLee Sachs' book "The Changing MO of the CMO" — about to be launched at Cannes. |
THE RESULT
We created a brand identity that could grow and evolve with MaryLee's needs and ever-expanding vision. The first ask was a business card / book mark that MaryLee used to promote her book and network at Cannes. The Changing MO consultancy group was formed two years later. The new business launch coincided with MaryLee's second Cannes book launch "What the New Breed of CMOs Know". MaryLee continues to be a successful marketer, speaker, Forbes author and Cannes regular. Go MaryLee! |
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> Logos
> Brand Colors > LLC Brand Colors > Business Card |
> eLetterhead
> Bookmark/Business Card > Twitter Background > Website |
