[ the act or process of making changes to improve the appearance or effectiveness of a brand ]
Dolan & Traynor is the tri-state distributor of DuPont's Corian and Zodiaq solid service materials and has almost 50 years of history behind their logo that they didn't want to part with. However, in today's competitive environment, it is important to stand out and reflect your brand attributes. Dolan & Traynor was in need of a BRANDOVER.
To reflect the solid and dependable company that Dolan & Traynor is, without losing the legacy of a hand drawn logo, the solution was to redraw the logo giving it smoother lines, more consistency and more oomph by making it solid. In addition, utilizing the products that Dolan & Traynor offer as the main visual focus throughout their brand identity and collateral material brought what they are selling to the visual forefront.
PROMOTIONAL DISPLAY BOX
Dolan & Traynor's brand now projects the professionalism, strength and longevity of both the product and services they offer and is a better reflection of the company's brand essence.