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BRANDOVER®

[  the act or process of making changes to improve the appearance or effectiveness of a brand  ]
THE BRIEF
​
Dolan & Traynor is the tri-state distributor of DuPont's Corian and Zodiaq solid service materials with almost 50 years of equity behind their logo. They didn't want to part with it, but in today's competitive environment, they knew they needed to communicate their expertise with an image that stood out from the rest. Dolan & Traynor was in need of a BRANDOVER.

THE SOLUTION
To reflect the solid and dependable company that Dolan & Traynor is, without losing the legacy of a hand-drawn logo, we needed to evolve their brand image.  The logo was redrawn, giving it smoother lines, more consistency, and more oomph by making it solid. In addition, the products that Dolan & Traynor were used as the main visual focus throughout their brand identity and collateral material, bringing what they are selling to the forefront.
Dolan & Traynor

BUSINESS CARDS

BEFORE

Dolan & Traynor

AFTER

Dolan & Traynor
Dolan & Traynor
       Elsebeth has elevated our brand. With time and patience Elsebeth guided us from what we were originally looking for to what we really needed, a brand refresh. During every creative development Elsebeth provided us with the “ask” but always included options that opened our eyes to achieving more and going further down the path. We now have a revived brand, a website that also serves as a great in the field sales tool and marketing pieces that have a consistent brand flavor. As we continue to work with Elsebeth we are always impressed with what she delivers.
​     To sum it up,  Elsebeth doesn’t just deliver what you ask for she delivers what you need.”
Robin Jordan Director of Sales and Marketing
​ | dolan & traynor

SIGNAGE
Dolan & Traynor

BEFORE

Dolan & Traynor

AFTER


WEBSITE
Dolan & Traynor site

BEFORE

AFTER



DIRECT MAIL 

DRAMATIC WHITES ENVELOPE

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DRAMATIC WHITES BROCHURE

COVER
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INSIDE SPREAD
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BACK COVER
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PROMOTIONAL DISPLAY BOX
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PROMOTIONAL POSTCARD
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ENGAGEMENT POSTCARD SERIES
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THE RESULTS
Dolan & Traynor's brand projects professionalism, strength and longevity — both of the products and the service they offer. With the BRANDOVER, their brand is a better reflection of who they are and they are getting the attention they deserve.

And the latest? After being in business for over 50 years, Dolan & Traynor was been acquired by the largest independently-owned Corian distributor on the east coast. Talk about a success story!

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> BRANDOVER
> Business Cards
> Mail Campaigns
> Display Box
> Signage
> Website Design
> Facebook Wall
> Facebook Posts
> eNewsletter template
> eBlasts
​+ Creative Direction
​+ Copy Writing
+ Social Media Coaching

COMMUNITY 

CONSULTING

EDUCATION

FASHION

FINANCIAL

FITNESS

MARKETING

REAL ESTATE

RETAIL

© 2024 BRANDINGETC
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  • WORK
    • BRANDING
    • LOGOS
    • ADS
    • WEB
    • MAIL
    • ETC
  • CLIENTS
    • BRANDOVER
    • COMMUNITY OUTREACH
    • CONSULTING
    • EDUCATION
    • FASHION
    • RETAIL
    • INVESTMENT BANK
    • MARKETING
    • REAL ESTATE
  • ABOUT
  • SCRIBBLES
  • TESTIMONIALS
  • CONTACT