Working on HP brought me back to my past tech days of working on IBM, Microsoft, SAP, SUN, and Compaq. Did I mention I have a a wee bit of experience working on technology accounts? When I was called to work on a special assignment for the CEO Meg Whitman, I jumped right in. 

     Every time I work with Elsebeth she always come up with the goods: great, well thought out ideas, executed with precision and style. She's a wonderful creative, extremely reliable, charming and totally professional.” 

Rick Haslam, Executive Creative Director  | RAPP

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HP Haven Big Data Integrated Campaign

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3PAR Experiential at EMC WORLD

DEFY GUY — Premium concept — As part of the DEFY LIMITS theme, attendees were invited to drop by the HP DEFY VAN photo booth, sign up for email list and have their picture taken. In return, a customized 3-D printed action figure of their likeness would be sent to their office. Just imagine the qualified leads as well as the viral marketing.

DEFY LIMITS GOLDEN TICKET CONTEST — Encourage people to follow HP on Twitter, and challenge them to create their own DEFY LIMITS in Vegas experience. From brunch at the Stratosphere to bungee jumping off of it — attendees were encouraged to tell HP their DEFY LIMITS desire and HP would make it happen.