Sustainability Advertising Campaign
THE BRIEF
We needed to convey quickly and provocatively how California Wines has one of the most comprehensive sustainable winegrowing programs in the world. |
THE SOLUTION
Play with the line “You are what you think” and turn it on its head both literally and visually. In other words, what is the benefit of drinking worms? Using the branded QR code the viewer could read in detail the benefits of sustainable wine on the client’s website. |
THE RESULTS
With the family of visuals, we could go to town on all the needed messaging and applications. The possibilities were endless. |
Point of Sales
Banner Ad
Social Media
Elsebeth always brings me choice and always with a strong recommendation. Her instincts are unfailing. And her eye for detail is as keen as ever. I can’t tell you how valuable those traits are, especially given the pace of work these days. If this sounds familiar, you’ll want to have her on speed-dial. ” |
Fred Schwartz Creative Director / Writer / Strategist FRED & CO. |
Trade Campaign
Social Media Video