Design two co-branded on-board marketing posters that would inspire guests to book future trips with Lindblad Expeditions.
Encapsulate a lot of information and stories in an brief yet engaging way so guests would return to review posters during the course of their trip.
Initially designed for rotation on one ship the posters ended up up getting deployed to the entire fleet as well as hung in the corporate offices of Lindblad Expeditions and National Geographic.
It really was about steering your way thru the complexity to the simple, bold, clear statement/story which Elsebeth did very very well. I was delighted to have worked with her on it, and proud of the outcome Elsebeth delivered.”
Christine Bastoni creative director, Lindblad Expeditions