Whatchamacallit

When I was a kid I always loved the strange words my mom would say like "whatchamacallit" and "thingamajig". Later on she taught me the beauty of creating two words in one play during Scrabble.

Then in my professional life, when I was in my first briefing for Microsoft, I heard the most wonderful sounding word "wysiwyg". I couldn't wait to find out what that meant. Shortly after, naming a company,  Zip2.com and seeing it sell so quickly was a thrill!

At Ogilvy I was fortunate to have copy writing partners that would allow me during our conception phase to throw out a headline such as "CROSS BORDERS, NOT FINGERS." for DHL's international delivery service, and actually letting it get to presentation stage.

Words are powerful, that is for sure. I'm a graphic designer and art director by training and love playing with typography. But when it comes to words, playing with them, it's just down right fun.

So here it is and it is official. (drum roll here please).

My first word:

BRANDOVER®:  the act or process of making changes to improve the appearance or effectiveness of a brand