Imagine this scenario. You want to treat a special someone to a homemade meal and you would like to make him/her one of their favorite dishes. You ask them what is their heart’s desire and the answer is “I’m not sure but I’ll know it when I taste it.”
What would you do? Make 10 dishes and hope that one of them hits the spot? Well that would not be an efficient use of your time and would create a lot of waste — even from 10 dishes you can’t be sure if you will come close.
This is why a person who is trying to bake your brand should ask you a lot of questions up front. These questions would be about the audience you are trying to feed. What are the demographics? Are their taste buds classic, contemporary, foreign or fusion. Are there any allergies or bad associations with a certain type of cuisine or key ingredient?
Whenever I start a project I ask as many questions that come to mind. Why do I do this? Because I want to serve up a bunch of your favorites so you are delighted by the choice versus being left hungry for other options. And, like any great chef, I may throw in something with a twist for you to taste that you have never considered trying before. Together, we might just come up with your new favorite.
Taking all of my experiences