Digital marketing, formerly known as...

Have you heard about the next big thing?  There’s a buzz around it. Companies are trying to embrace it. Experts are being hired. Laggards are getting fired. Departments are being reorganized. New companies are emerging daily claiming to be experts on it. Digital marketing.

But… here’s some news. It’s not new. In fact, the whole strategy behind digital marketing has been around for a long time.  CTA (call to action), CRM (customer relationship management), conversion, testing — all of this has been around for years. What was it called? "Direct Marketing." 

What's new? The platform. 

“The Internet is really about highly specialized information highly specialized targeting.”
                                                     — Eric Schmidt

With the advent of the World Wide Web came social networking platforms provides new funnesl for messaging — Social Media and eMarketing. It is new in that it’s a new vehicle for brands to reach out to customers and build brand awareness, loyalty and even create brand zealots. But the best practices are not new.

From a Direct Marketing vet… yes, I dare admit it, the more I read, the more I smile, as the principles I’ve learned throughout my career still hold true for social media:

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