BRANDINGETC
  • WORK
    • BRANDING
    • LOGOS
    • ADS
    • WEB
    • MAIL
    • ETC
  • CLIENTS
    • BRANDOVER
    • COMMUNITY OUTREACH
    • CONSULTING
    • EDUCATION
    • FASHION
    • RETAIL
    • INVESTMENT BANK
    • MARKETING
    • REAL ESTATE
  • ABOUT
  • SCRIBBLES
  • TESTIMONIALS
  • CONTACT

JOTS. THOUGHTS. SCRIBBLES.

The acne of design

11/25/2013

0 Comments

 
One of the first projects I did for IBM I was called into a senior executive's office at Ogilvy. My offense? I changed the color of the register mark after IBM so that it matched the logo -- IBM blue.

My instincts were right by my application was wrong.

Register marks, copyright marks, and the rest… they are important and do serve a purpose. However, they don't need to take over your message.
Picture
Some good go-bys from font.com
​

For ®s, TMs and SMs:
  • At text sizes, these symbols should be little smaller than half the x-height (height of lowercase) of your text.
  • As your text gets larger, the symbols should become proportionately smaller, especially in headlines
For ©s: 
  • When it appears after text (such as a company name), the symbol should be a little smaller than half of the x-height (heigh of lowercase) of your text.
  • When it appears before a year (as in ©2013), match the symbol size to the size of the first numeral. 


In "March of the Doohickeys" an article by Paul Rapp, a lawyer who specializes in intellectual property law, you can read about the purpose of all of these extra doodads.

Bottom line: the marks need to be legible but not overbearing and not a design element of your logo. So if you are designing a bill board, be sure to scale down the size of the register mark accordingly … it doesn't have to be the size of a stop sign. And if you are creating a logo for an LLC my recommendation is to make it look like a "mark" versus part of the name. And always always follow the brand guidelines.

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture

    Elsebeth Thomsen

    Taking all of my experiences
    of working with fortune 500 companies and massive advertising agencies, I moved to the Hudson River Valley to establish my own company. Now I help clients all over build their company's brand and am loving it!

    Archives

    March 2020
    November 2019
    July 2018
    August 2016
    September 2015
    July 2015
    December 2014
    March 2014
    January 2014
    December 2013
    November 2013

    Categories

    All
    ©
    ®
    Accord
    Advertising
    Art
    Art Director
    Bad UX
    Bake A Brand
    Black Card
    Brand Awareness
    Brand Design
    Brand Guidelines
    Brand Identity
    Branding
    Brand Name
    Brandover
    Copyright
    Creative Director
    Credit Card Design
    Design
    Digital Marketing
    Direct Mail
    Direct Marketing
    Domain Name
    Domain Registration
    Expectations
    Favorites
    Form Follows Function
    Graphic Designer
    Great Design
    Happy Customer
    Honda Accord
    Hungry For A Brand
    NY
    Plagiarism
    Port Jackson
    Power Shopper
    Quality
    Register Marks
    Shopping Experience
    Social Media
    Sub-brand
    Time
    Timeless
    Unique Selling Proposition
    UX

    RSS Feed

© 2024 BRANDINGETC
Picture
  • WORK
    • BRANDING
    • LOGOS
    • ADS
    • WEB
    • MAIL
    • ETC
  • CLIENTS
    • BRANDOVER
    • COMMUNITY OUTREACH
    • CONSULTING
    • EDUCATION
    • FASHION
    • RETAIL
    • INVESTMENT BANK
    • MARKETING
    • REAL ESTATE
  • ABOUT
  • SCRIBBLES
  • TESTIMONIALS
  • CONTACT